Priya Chakraborty — Essays on Content, Storytelling & Brand Voice

• May 16, 2026

  10 AI Content Tools I Actually Use in 2026

  Two months ago I was sitting at my kitchen table at 11 p.m. on a Wednesday, surrounded by cold coffee and the kind of quiet desperation that only comes from having fourteen pieces of content due by Friday. So I started actually using AI tools. Not dabbling. Using. Here are the ten I kept.

• May 14, 2026

  The Case Against "Thought Leadership" (And for Actually Leading Thoughts)

  I was at a marketing conference last year when a man in a blazer took the stage and introduced himself as a "thought leader." He said it without irony. Here's the thing: I don't have a problem with leading thoughts. I have a problem with "thought leadership." The label ate the act.

• May 8, 2026

  How to Write When You're Not a "Writer"

  Last month, a product manager named David emailed me. "I have to write a blog post for our company," he said. "But I'm not a writer. I'm a product person. I think in spreadsheets, not sentences." I told David what I'm about to tell you: you can write. You already do.

• April 4, 2026

  The Story Your Customer Tells Themselves

  Last month my daughter came home from school and announced she needed a "real" backpack. Not the one with the cartoon astronauts. A plain one. Black. No characters. She's nine. It wasn't about the backpack. It was about the story she was telling herself about who she is. This is the thing we forget in marketing, constantly and repeatedly...

• March 4, 2026

  Nobody Wants to Read Your Blog (Yet)

  Nobody wakes up wanting to read your blog. Nobody's excited about your content calendar. And that's actually the correct starting point. Because once you accept that every reader has to be earned, you start writing differently.

• February 14, 2026

  What Old-School Copywriters Know That Content Marketers Forgot

  A few weeks ago, I fell down a rabbit hole. It started the way these things usually do — I was procrastinating on a deadline, clicking through links at midnight, and I landed on an essay by Dario Fontana, a retired advertising creative director in London. His piece on headlines stopped me cold.

• February 3, 2026

  How I Learned to Stop Worrying and Delete the Content Calendar

  I deleted a content calendar once. The whole thing. Twelve months of planned blog posts, social campaigns, and email sequences. I selected all, hit delete, and felt the kind of relief usually reserved for canceling plans on a Friday night.

• January 20, 2026

  The First Sentence Is a Promise

  My first editor at the magazine would read the first sentence of my drafts and either keep reading or hand them back. One sentence. If the promise was boring, she'd never find out if I kept it.

• December 6, 2025

  What My Grandmother's Recipes Taught Me About Brand Voice

  My grandmother never measured anything. She cooked for sixty years and not once picked up a measuring cup. "You'll know when it's right," she'd say. I thought about this recently while working on a forty-seven-page brand voice guide nobody read. Including me.

• November 15, 2025

  You're Not Boring. Your Brief Is.

  A writer I mentor called me in despair. "I think I've become boring," she said. She wasn't boring. Every brief she'd been given was a version of the same constraining prompt. The brief was the problem, not the writer.

• October 14, 2025

  The Empathy Gap in B2B Content

  I collected brochures from twenty companies at a B2B conference. Every one said "we put our customers first." Not one made me feel like they actually understood what it's like to be a customer.

• September 15, 2025

  Write Like You're Writing to One Person (Because You Are)

  When I was a magazine journalist, I'd pick one real person and write the whole piece as if I were explaining it to them over dinner. The trick solved the biggest problem in writing: the audience abstraction.

• August 8, 2025

  I Let AI Write My Newsletter for a Week. Here's What Happened.

  In a fit of curiosity and exhaustion, I let AI write my newsletter for a week. Not assist me. Write it. The results were competent, soulless, and missing every cooking analogy. The replies dried up by day five.

• July 9, 2025

  AI Can Write. It Can't Listen.

  "We're publishing three times more than we used to," a content director told me. She paused. "And engagement is down across the board." That's the brand voice problem with AI. Writing and communicating aren't the same thing.

• June 5, 2025

  An Honest Review of AI Content Tools (From Someone Who Writes for a Living)

  Every time I tell someone I work in content strategy, they ask about AI. At dinner parties, at school pickup, at the dentist. Here's my honest, nobody-is-paying-me-to-say-this review after a year of using them seriously.

• May 24, 2025

  AI Is Better at Editing Than Writing (And That's the Point)

  I spent twenty minutes arguing with an AI tool about a comma. The AI was right. And the fact that a machine caught something my tired eyes missed tells you everything about where AI actually shines in content.

• April 16, 2025

  The AI Empathy Gap

  AI-generated customer emails said all the right things. "We understand your frustration." "We appreciate your patience." But reading them felt like being hugged by someone wearing oven mitts. The gesture was there. The warmth wasn't.

• March 21, 2025

  The Difference Between Content and Content Marketing

  Someone at a dinner party insisted content strategy and content marketing are the same thing. They're not. And the confusion between them is the reason so much content is bad.

• February 21, 2025

  Editing: The Most Underrated Marketing Skill

  I once cut a 3,000-word blog post down to 800. The writer looked at me like I'd eaten the last piece of her birthday cake. Then she read the edit and said, "Okay, yeah. This is better."